To sum it up: People Like Us are here to start a #socialrevolutionbybeer
At its core of origin, People Like Us is a brewing company. But we’re much more than that. People Like Us was founded in August 2016 by the brothers Lars and Jesper Carlsen. Lars is trained as a schoolteacher and Jesper is trained as a psychologist. Both of them have been working in the field of diagnoses for many years. People Like Us is a socio-innovative business, working on developing and spreading new social business understandings. Inherent in this is the fact that we’re a for-profit company.
We’re not a charity project. We’re here to brew outstanding craft beer and make a serious, sustainable business out of it. People Like Us is a platform. Besides the brewing company, we have multiple projects and business-legs developing and running.
A few years ago, Lars Carlsen and Mikkel Borg Bjergsø (the founder of Mikkeller) met to discuss the development of a beer to be sold in a former autist-driven cafe, Cafe Den Uartige. The idea of developing a beer together quickly developed into the decision to create a brewery together, which was to be run by autists. And that’s how we started in August 2016. Mikkeller are supporting us with incredible beer know-how, introduction to great networks, and sharing their insights on how to develop and run a world wide successful, brewery, product and brand.
Project Manager of Trends & Traditions.
" People Like Us var med til at skabe den rigtige stemning, og med ansvaret for øl i alle cafe områder placeret hos PLU, kunne vi trygt fokusere på alt andet. Jeg kan anbefale People Like Us til store og små arrangementer. Fantastisk øl 🤪 Tak for hjælpen Lars & Co. "
Mikkeller Craft Products
(18/1-2019) - “ We are honored and grateful to have this dedicated workforce from the beautiful @peoplelikeusdk help us get our stock refilled from Christmas. Hardworking and responsible guys, highly recommendable. 🙏🏼💪🏽🍫 "✨#socialrevolutionbybeer #beangeekxbeergeek “
Marketing manager at Crosby Hop Farm (US)
“ We applaud People Like Us for their efforts in creating jobs for socially marginalized groups and we’re happy to partner and support that mission. We look forward to collaborating on numerous beer releases with People Like Us as they pursue their vision; we are proud to be a member of this powerful and inspirational global craft community. ”
Jacob Gram Alsing
COO at Mikkeller
" It’s crazy that a country as ressourcefull as Denmark had to rely on amazing private initiatives like yours to put skilled people in the right structures. Your work is not just amazing. It is also good business for society and for the companies that participate. And there must be a ton of people that could help danish economy og they get the right pad on the back. Thank you for doing what you do. "
CEO at Sticks’n’Sushi.
(30/5-2018) - “ The beer and the thought behind the production is well in line with our internal aims. We have connected more than 35 different nationalities and religions. We have colleagues who either have had a hard time getting a job, or who in one way or another have had a hard time in life. That’s why we’re proud of cooperating with People Like Us on combining a beer with good thoughts behind the label, with a Japanese input – our food – and even with a social engagement. ”
(Februar 2018) - " Working with People Like Us has given everyone in our brewing team a new insight into non-conformity and how innovation can take many forms ”
We only have one dogma: “Say yes to challenges with a curious mind” As human beings we have a tendency to spend most of our time around people that resemble ourselves, and we tend to stick to things and activities we are already familiar with. We search for the like. This we would like to challenge at People Like Us. Because we believe that we can learn a lot from each other’s differences – both in thought and action. That’s why we’ve created PLUC To generate new communities by making people from different communities of interests meet.
Great Craft Beer, a common activity and the courage to challenge ourselves in thoughts and actions by saying “yes” with a curious mind. It doesn’t matter how old you are, what your background is, or what you do for a living. There is room for everyone and for all skill levels in PLUC. What unites us is a drive towards (becoming better at) challenging ourselves and our comfort zone a little – together with each other.
Becoming a member is no esay task. In order to keep the PLUC’er title as cool and exclusive as it is, we have created a list of 5 challenges, every person who wish to called by that title, must complete:
1. Do a flip on a skateboard
2. Do 146 pull-ups in 2 minutes
3. Fist bump Usain Bolt
4. Cross Sahara on a unicycle
5. Fly on the wings of love
When completed, the person is given the rights to be called by the title “PLUC’er” and receives the legendary PLUC t-shirt completely for free… BUT, a shortcut is possible, given everyone is welcomed at our PLUC event, and the T-shirt, well, it can be bought on our store right now!;) Click the shirt to go to the shop.
There will be at least one PLUC event every month. Right now we have “STRIK & DRIK” aka “KNITWEAR AND CRAFT BEER” happening every 2nd Wednesday of the month at our HQ and Bottleshop, Vermlandsgade 2 2300 Copenhagen.
Some of us are autists, some have ADHD, some have a depression or anxiety; some are war veterans with PTSD, and some don’t have any diagnosis at all. Some of us work full time, and some of us do part time, flextime, on-call-work, or internships. Common to us all is that we’re hired to do what we’re good at, and we are dedicated to usefully contributing to a working community. We are committed to making a difference – to the benefit of ourselves and the world around us. You can see our team by flicking through this gallery. It will regularly be updated with cartoonish portraits.
These cartoon drawings was made by our very talented artist Sylvester.
Owner and Social Revolutionist
Press, Social Media & Communication
Mikkel Borg Bjergsø / Mikkeller
Webshop and Student Worker
Accounting Assistant, Mentor and Handywoman
Sylvester Holm Kappel
Entrepreneur - Memory Figurines - sculptor
Veteran Project Ambassador - Production and Logistics Manager
Veteran Project Ambassador
Beertender, Cook and Drone Photographer
Outsourcing Management Assistant
Maybe you’d like to have another coworker to help you with some specific tasks within your business, but there’s not enough hours in it to create a parttime or fulltime job? Then hiring one of our people could be an idea! The tasks provided differ in both time, size and period of employment, but common to all is that our People Like Us employees will solve them with deep care and precision. People Like Us will be the link between the workplace and the employee, providing guidance and support in the start-up phase where we will participate in common meetings, work on outlining the best structure for both the workplace and the employee, go visit the workplace together with the employee, be there together with them for the first time or two until they feel comfortable with their provided tasks and workday structure. All in all, we will serve as employment mentors in the proces in order for it to become a fruitful and good co-work experience for both parties. We believe that this kind of link between employer and employee is an important piece in the larger societal employment puzzle, It’s important to us that our employees are a part of the proces and are motivated to work.
This means that we do our very best to make the best possible matches between employer and employee, both when it comes to field area, working hours, conditions of employment etc.
Right now we have people solving tasks at:
where they bottle, label, deposit label, pack and seal goods. These are companies within the brewing- and liqueur industry, but our employees talents, skills and special interests does not confine themselves to this field area alone. To name other skills: Dancing, accounting, proofreading, drawing, math, concept developing, giving speeches and presentations, writing articles and much more. Interested in knowing more about what we do and how you can outsource some of your tasks to People Like Us? Then write us on email@example.com
Did you know You can rent our Trailer bar for a shorter period of time.
It can be rented for a variety of different reasons… Festivals, Presentations, Grandmas 90 years birthday, Bachelor parties and so on… The reasons for a rent are many, but the best reason is you get to taste the most fabulous craft brewed beer.
The Trailer Bar are equipped with four taps from which some of the best craft brewed beer are poured.
You will never go thirsty and your party will be that succes everybody talks about, years after. Hurry up and book your Craft Beer experience now.
By Summer 2018, People Like Us therefore launched the first edition of a veteran beer project. We include a smaller group of veterans in a beer project to give them insights into the processes of the development of a beer from recipe to final product. The veterans are becoming ambassadors of their cause and are part of the identity development of the beer and the message.
It’s important that it’s a beer of action. Not a charity beer.
The beer is a tool to spread the message of detabooization and focus of the potential in veterans on the labour market, every single day. Our hope is to runningly be able to hire some of the veterans ourselves within People Like Us, or to inspire other companies to hire more veterans themselves. One of the veterans Jon, has already been employed as our Production and Logistics Manager.
The project was being followed by a video photographer, producing a short documentary to be launched later in 2019
For requests or questions regarding business collaborations, jobs, outsourcing and employees, Please contact:
Lars Carlsen Owner and Welfare Revolutionist
phone: +45 53 51 78 92
For requests or questions regarding production, sales and distribution, Please contact:
Jon Nielsen Production and Logistics Manager
phone: +45 28 88 94 66
For requests or questions regarding Sales Please contact:
Ulrik Christensen Head of sales.
phone: +45 31 32 18 63
For requests or questions regarding Press, PR, Social Media, Communication, PLUC (People Like Us Club) Please contact:
Alberte Jannicke Head of Press, Social Media and Communication.
phone: +45 31 50 00 09