People Like Us is a Danish brewing company run by people from socially marginalized groups, and supported by Mikkeller.
People Like Us was founded by the brothers Lars and Jesper Carlsen in August 2016, and the company is headquartered in Copenhagen.

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People Like Us are on a mission to

  1.  Brew great craft beer which is to be sold world wide
  2.  Create a lot of jobs for people from socially marginalized groups – hoping to inspire others to do the same
  3.  Challenge the societal conception of normality and communities

To sum it up: People Like Us are here to start a #socialrevolutionbybeer

What is People Like Us?

At its core of origin, People Like Us is a brewing company. But we’re much more than that. People Like Us was founded in August 2016 by the brothers Lars and Jesper Carlsen. Lars is trained as a schoolteacher and Jesper is trained as a psychologist. Both of them have been working in the field of diagnoses for many years. People Like Us is a socio-innovative business, working on developing and spreading new social business understandings. Inherent in this is the fact that we’re a for-profit company.

We’re not a charity project. We’re here to brew outstanding craft beer and make a serious, sustainable business out of it. People Like Us is a platform. Besides the brewing company, we have multiple projects and business-legs developing and running.

The connection to Mikkeller:

A few years ago, Lars Carlsen and Mikkel Borg Bjergsø (the founder of Mikkeller) met to discuss the development of a beer to be sold in a former autist-driven cafe, Cafe Den Uartige. The idea of developing a beer together quickly developed into the decision to create a brewery together, which was to be run by autists. And that’s how we started in August 2016. Mikkeller are supporting us with incredible beer know-how, introduction to great networks, and sharing their insights on how to develop and run a world wide successful, brewery, product and brand.

See Video about us…


People Like Us are growing in popularity. You can se a couple of testimonials from our customers and collaborateurs.

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Mikkel Borg Bjergsøe
CEO Mikkeller
”People Like Us viser jo, at mennesker som man normalt skal poste en masse penge i for at have siddende på et eller andet værested, som så bare kan blive holdt beskæftiget med ingenting, rent faktisk godt kan bidrage med noget på arbejdsmarkedet og gøre forskel rent samfundsøkonomisk. Og det er jeg da glad for at støtte”

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Anders Etgen Reitz
Partner in IUNO Law Firm
" Tak for super oplæg fra Alberte Jannicke og velsmagende øl og snacks på kanalrundfarten. Perfekt indslag til vores internationale advokatkontor "

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Arne Jørgensen
Project Manager of Trends & Traditions.
" People Like Us var med til at skabe den rigtige stemning, og med ansvaret for øl i alle cafe områder placeret hos PLU, kunne vi trygt fokusere på alt andet. Jeg kan anbefale People Like Us til store og små arrangementer.

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Bean Geeks
Mikkeller Craft Products
(18/1-2019) - “ We are honored and grateful to have this dedicated workforce from the beautiful @peoplelikeusdk help us get our stock refilled from Christmas. Hardworking and responsible guys, highly recommendable. 🙏🏼💪🏽🍫 "✨#socialrevolutionbybeer #beangeekxbeergeek “

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Will Hawkes
Freelance Journalist on "The Guardian"
" People Like Us in Copenhagen is one of the most impressive breweries around thr world to drive social change "

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Zak Schroerlucke
Marketing manager at Crosby Hop Farm (US)
“ We applaud People Like Us for their efforts in creating jobs for socially marginalized groups and we’re happy to partner and support that mission. We look forward to collaborating on numerous beer releases with People Like Us as they pursue their vision; we are proud to be a member of this powerful and inspirational global craft community. ”

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Jacob Gram Alsing
COO at Mikkeller
" It’s crazy that a country as ressourcefull as Denmark had to rely on amazing private initiatives like yours to put skilled people in the right structures. Your work is not just amazing. It is also good business for society and for the companies that participate. And there must be a ton of people that could help danish economy og they get the right pad on the back. Thank you for doing what you do. "

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Kim Rahbek
CEO at Sticks’n’Sushi.
(30/5-2018) - “ The beer and the thought behind the production is well in line with our internal aims. We have connected more than 35 different nationalities and religions. We have colleagues who either have had a hard time getting a job, or who in one way or another have had a hard time in life. That’s why we’re proud of cooperating with People Like Us on combining a beer with good thoughts behind the label, with a Japanese input – our food – and even with a social engagement. ”


PLUC / People Like Us Club is our community generator. It only has one dogma: Say yes to challenges with a curious mind.

Follow the PLUC community and the upcoming events on the: PLUC Facebook  and  PLUC Instagram site.

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As human beings we have a tendency to spend most of our time around people that resemble ourselves,

and we tend to stick to things and activities we are already familiar with

We search for the like. This we would like to challenge at People Like Us. Because we believe that we can learn a lot from each other’s differences – both in thought and action. That’s why we’ve created PLUC  To generate new communities by making people from different communities of interests meet.

The recipe for a PLUC community is quite simple

Great Craft Beer, a common activity and the courage to challenge ourselves in thoughts and actions by saying “yes” with a curious mind. It doesn’t matter how old you are, what your background is, or what you do for a living. There is room for everyone and for all skill levels in PLUC. What unites us is a drive towards (becoming better at) challenging ourselves and our comfort zone a little – together with each other.

Buy the special club T-shirt and obtain the right to call yourselve a PLUC member. Click the shirt to go to the shop.
The Club Tee

The events

There will be at least one PLUC event every month. Right now we have “STRIK & DRIK” aka “KNITWEAR AND CRAFT BEER” happening every 2nd Wednesday of the month at our HQ and Bottleshop, Vermlandsgade 2 2300 Copenhagen.

Read more about our events and how to become a member Here


Social Revolution by Beer Festival.

People Like Us is hosting what we believe to be the first socially sustainable international beer festival.

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We are engaging in co-labs with a lot of different brands that in one or more ways take social responsibility and support us in our mission to create socially inclusive jobs. Some of these will be represented at the festival.

SRBB Festival

In addition to the alcohol and food, a number of prominent speakers from within the field of social sustainability will be speaking at the festival. The details of the specific presentations / presenters will follow. Please keep an eye on the website or even better: sign up for People Like Us’  brewsletter  – so you don’t miss out on the exciting news!

Beer tastings will be arranged in the festival area, where additional drinks can be bought – both beers and spirits. There will also be multiple food stands in the festival area driven by various caters.

SRBB 2020 Poster square

Read more about this event…

The Team

People Like Us would be nothing without our people. Every single one of them are part of our DNA, the running and the development of the company in one way or another.

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By August 2018, our team counts 26 people, 85% of whom have one or more diagnosis.

Some of us are autists, some have ADHD, some have a depression or anxiety; some are war veterans with PTSD, and some don’t have any diagnosis at all. Some of us work full time, and some of us do part time, flextime, on-call-work, or internships. Common to us all is that we’re hired to do what we’re good at, and we are dedicated to usefully contributing to a working community. We are committed to making a difference – to the benefit of ourselves and the world around us. You can see our team by flicking through this gallery. It will regularly be updated with cartoonish portraits.

These cartoon drawings was made by our very talented artist Sylvester.

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Lars Carlsen
Owner and Social Revolutionist

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Alberte Jannicke
Press, Social Media & Communication

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Claus Stenbæk

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Mikkel Borg Bjergsø / Mikkeller
Business Mentor

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Rune Lindgreen
Beer Developer

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Ronnie Ferdinandsen

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Christoffer Colombus
Webshop and Student Worker

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Bibi Carlsen
Accounting Assistant, Mentor and Handywoman

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Bjarke Østergaard
Brewery Dancer

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Sylvester Holm Kappel
Brewery Artist

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Signe Sønderhousen

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Clara Anhøj
Entrepreneur - Memory Figurines - sculptor

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Frank William
Talent Developer

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Jon Nielsen
Veteran Project Ambassador - Production and Logistics Manager

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Geert Nielsen
Veteran Project Ambassador

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Lone Borsing

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Simon Vesterø
Identity Developer

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Brian Andersen
Outsourcingteam Coworker

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Joakim Salling
Outsourcingteam Coworker

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Michael Kjeersgaard
Outsourcingteam Coworker

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Linda Mogensen
Outsourcingteam Coworker

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John Bengtsson
Web Developer

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Andreas Steenvinkel
Beertender, Cook and Drone Photographer

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Helle Hansen
Outsourcing Management Assistant

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Ulrik Christensen

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Jan Bachmann
Graphic Designer

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Benjamin Kaus
Outsourcingteam Coworker

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Alberte Lehmann

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Anders Villum
Talent Developer

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Outsourcingteam Coworker

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Outsourcingteam Coworker

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Outsourcingteam Coworker


Besides brewing beers, we also aim to create a lot of jobs – both within our own business, but also in other companies. One of the things we do is that we outsource labour force to other companies.

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Maybe you’d like to have another coworker to help you with some specific tasks within your business, but there’s not enough hours in it to create a parttime or fulltime job? Then hiring one of our people could be an idea! The tasks provided differ in both time, size and period of employment, but common to all is that our People Like Us employees will solve them with deep care and precision. People Like Us will be the link between the workplace and the employee, providing guidance and support in the start-up phase where we will participate in common meetings, work on outlining the best structure for both the workplace and the employee, go visit the workplace together with the employee, be there together with them for the first time or two until they feel comfortable with their provided tasks and workday structure. All in all, we will serve as employment mentors in the proces in order for it to become a fruitful and good co-work experience for both parties. We believe that this kind of link between employer and employee is an important piece in the larger societal employment puzzle, It’s important to us that our employees are a part of the proces and are motivated to work.

This means that we do our very best to make the best possible matches between employer and employee, both when it comes to field area, working hours, conditions of employment etc.
Right now we have people solving tasks at:

where they bottle, label, deposit label, pack and seal goods. These are companies within the brewing- and liqueur industry, but our employees talents, skills and special interests does not confine themselves to this field area alone. To name other skills: Dancing, accounting, proofreading, drawing, math, concept developing, giving speeches and presentations, writing articles and much more. Interested in knowing more about what we do and how you can outsource some of your tasks to People Like Us?  Then write us on

Read more…

The PLU Bar

Welcome to our newly realised dream: The People Like Us Beer Bar

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It is with big pleasure we now can invite you inside in People Like Us newly realised dream: “The People Like Us Beer Bar”

PLU Bar Entrance 2020

A little pink refuge where you can enjoy worldclass craft beers on draft and bottles, and listen to live music performed by upcoming artists and already big names on the music scene

We just have some important ingredients missing, to make this oasis a heaven, and that’s you! and your friends and family.

Come and join us.


Facebook Plu Beer Bar site


You’l find the bar at Jagtvej 135, Copenhagen, Denmark  See Google Map

Read more…

The Veteran Project

Project 364 (Summer 2018) At People Like Us we want to help create awareness and facilitate jobs for veterans who are ready to become a part of the labour market and a working community again.

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By Summer 2018, People Like Us therefore launched the first edition of a veteran beer project. We include a smaller group of veterans in a beer project to give them insights into the processes of the development of a beer from recipe to final product. The veterans are becoming ambassadors of their cause and are part of the identity development of the beer and the message.
364 Veteran Beer

It’s important that it’s a beer of action. Not a charity beer.

The beer is a tool to spread the message of detabooization and focus of the potential in veterans on the labour market, every single day. Our hope is to runningly be able to hire some of the veterans ourselves within People Like Us, or to inspire other companies to hire more veterans themselves. One of the veterans Jon, has already been employed as our Production and Logistics Manager.

PLU Jon vet-beer

The project was being followed by a video photographer, producing a short documentary to be launched later in 2019

Read more…


People like Us are happy and honoured to collaborate with these guys within the brewing world. Both when it comes to beers and when it comes to job creation, these companies believe in the potential of thinking outside the box.


People Like Us
Vermlandsgade 2
2300 København S


Tel. +45 31 32 18 63

For requests or questions regarding business collaborations, jobs, outsourcing and employees, Please contact:

Lars Carlsen Owner and Welfare Revolutionist
phone: +45 53 51 78 92

For requests or questions regarding production, sales and distribution, Please contact:

Jon Nielsen

For requests or questions regarding Sales Please contact:

Kasper Franck Hyldgaard


Agnete Fensvig  Press and communications.
phone: +45 40 86 94 59