We work to accomplish three goals:
1. To brew great craft beer which is to be sold world wide
2. To create a lot of jobs for autists and people from other socially marginalized groups
3. To challenge the societal conception of normality and communities
When saying ‘run by autists’, we mean that we’re employing autists to perform different kinds of job functions needed to run a brewery and to develop such a business. The employment is based on the person’s interests and competences. This, we believe, is one of the keys to entrance on the working market and to inclusion at a working place. People Like Us is a socio-innovative business, working on developing and spreading new social business understandings. Inherent in this is the fact that we’re a for-profit company. We’re not a charity project. We’re here to brew outstanding craft beer and make a serious, sustainable business out of it.
People Like Us was founded in August 2016 by the brothers Lars and Jesper Carlsen. Lars is trained as a schoolteacher and Jesper is trained as a psychologist. Both of them have been working in the field of diagnoses for many years.
The connection to Mikkeller:
A few years ago, Lars Carlsen and Mikkel Borg Bjergsø (the founder of Mikkeller) met to discuss the development of a beer to be sold in a former autist-driven cafe, Cafe Den Uartige. The idea of developing a beer together quickly developed into the decision to create a brewery together, which was to be run by autists. Mikkeller are supporting us with incredible beer-know how, introduction to great networks, and sharing their insights on how to develop and run a world wide successful, brewery, product and brand.
Some of us work full time, and some of us do part time, flextime, on-call-work, or internships. Some of us are autists. Some have ADHD. Some have something else. And some don’t have any diagnosis. Letters or numbers on a paper or not - that’s not the important part. Because what matters is the feeling of being a part of a community, to have a meaningful life, and to feel valuable: And to many that means to have a job they love. So that’s what we’re working on together - to create jobs and to inspire others to do the same. A movement all of us are a part of.
You can see our team by flicking through this gallery. It will regularly be updated with cartoon inspired portraits made by our artist Sylvester.
Owner and Social Revolutionist
Co-owner and Psychologist
Head of Press, Social Media and Communication
Event & Sales manager
Webshop- and Member Club student worker
Sylvester Holm Kappel
Memory Doll’s creator
Maybe you’d like to have another coworker to help you with some specific tasks within your business, but there’s not enough hours in it to create a parttime or fulltime job? Then hiring one of our people could be an idea!
The tasks provided differ in both time, size and period of employment, but common to all is that our People Like Us employees will solve them with deep care and precision.
Right now we have people solving tasks at Mikkeller, Warpigs, Flying Couch and Det Belgiske Hus, where they bottle, label, deposit label, pack and seal goods. These are companies within the brewing- and liqueur industry, but our employees talents, skills and special interests does not comefine themselves to this field area alone. To name other skills: Dancing, accounting, proofreading, drawing, math, concept developing, giving speeches and presentations, writing articles and much more.
People Like Us will be the link between the workplace and the employee, providing guidance and support in the start-up phase where we will participate in common meetings, work on outlining the best structure for both the workplace and the employee, go visit the workplace together with the employee, be there together with them for the first time or two until they feel comfortable with their provided tasks and workday structure. All in all, we will serve as employment mentors in the proces in order for it to become a fruitful and good co-work experience for both parties. We believe that this kind of link between employer and employee is an important piece in the larger societal employment puzzle,
It’s important to us that our employees are a part of the proces and are motivated to work. This means that we do our very best to make the best possible matches between employer and employee, both when it comes to field area, working hours, conditions of employment etc.
Interested in knowing more about what we do and how you can outsource some of your tasks to People Like Us? Then write our general manager Lars Buch on firstname.lastname@example.org
As human beings we have a tendency to spend most of our time around people that resemble ourselves, and we tend to stick to things and activities we are already familiar with. We search for the like. This we would like to challenge at People Like Us. Because we believe that we can learn a lot from each other’s differences – both in thought and action.
That’s why we’ve created PLUC; To generate nye communities by making people from different communities of interests meet.
The recipe for a PLUC community is quite simple:
Great Craft Beer, a common activity and the courage to challenge ourselves in thoughts and actions by sayng “yes” with a curious mind.
It doesn’t matter how old you are, what your background is, or what you do for a living. There is room for everyone and for all skill levels in PLUC. What unites us is a drive towards (becoming better at) challenging ourselves and our comfort zone a little – together with each other.
How do i become a PLUC’er?
Becoming a member is fairly easy. To be a member for a full year, all you have to do is buy the current club t-shirt. You can do that here: [link til webshop]
When wearing this t-shirt and being on our members list you’ll have access to all of the PLUC events, a free beer at every event, special deals and offers, first up for new beer releases for an enter calendar year. And you have the chance to develop a bunch of whole new relationships.
There will be at least one PLUC event every month.
Right now we have “STRIK & DRIK” aka “KNITWEAR AND CRAFT BEER” happening every 2nd Wednesday of the month at Peder’s – Pisserendens Ølbar, in Copenhagen.
You can see a whole lot more about PLUC and the upcoming events on the PLUC Facebook site: https://www.facebook.com/PeopleLikeUsClub/
The purpose of the People Like Us Autistic Innovation and Entrepreneurship Association is to encourage the development and the acknowledgement of autistic talents.
This we want to do by providing economically support for autists who wants to turn their passions and special interests into both socially- and economically sustainable and innovating businesses.
How do I contribute?
You can become a member of our People Like Us Club; PLUC as every membership payment includes a 10 % donation to the foundation.
Every time you buy 1 liter of People Like Us beer you give 1 dkk to the foundation.
More solutions are to come.
Founder and owner of People Like Us
Partner in People Like Us
Mikkel Borg Bjergsø
Founder and owner of Mikkeller
For requests or questions regarding People Like Us A/S, business, jobs, collaborations, The People Like Us Foundation, or our Social Revolution by Beer, please contact
Owner and Welfare Revolutionist
phone: +45 53 51 78 92
For requests or questions regarding B2B outsourcing and cooperations, employees, or beer dispenser rental, please contact
phone: +45 53 82 18 29
For requests or questions regarding press, PR, social media, communication, please contact
Head of Press, Social Media and Communication
phone: +45 31 50 00 09
For requests or questions regarding beer, sales, distribution, PLUC (People Like Us Club), or events, please contact:
Events & Sales manager
Phone: +45 51 25 61 65